CoffeeWake Up Cafe

Wake Up Café: Brewing Dreams One Cup at a Time

About three years ago, I found myself behind the window of a food truck, serving meals on wheels and soaking in the energy of it all. What I loved most wasn’t just the food—it was the people. Every stop brought new faces, new stories, and a deeper love for the rhythm of mobile food service. That experience planted a seed. I knew I wanted to launch something of my own, something I could build from the ground up.

But I also knew one thing for sure—I didn’t want to deal with grease! So I sat with the idea for a while, let it steep like a strong cup of coffee, until it hit me: Coffee. I love it. I live on it. And I believed others would too.

So I did what many dreamers do—I started saving. Every paycheck from my full-time job went straight into my vision, leaving just enough to cover the basics. There weren’t vacations or extras—just focus, faith, and grit. Eventually, I bought an unfurnished trailer. It was just a shell, but to me, it was a blank canvas.

Over the course of five months, I built it out piece by piece. It was hard work—physically, financially, emotionally—but I poured everything into it. I even designed the logo myself. The name came naturally. For years, my mother would shout, "Wake up!"—a familiar sound of childhood mornings, school days, and sleepy work routines. It made perfect sense. Wake Up Café was born out of that memory—of my mother’s voice, of new beginnings, and of the energy we all need to chase our goals.

In January 2025, after navigating paperwork, inspections, and the endless list of things that come with starting a food business, I officially opened the window of Wake Up Café. That first cup I served was more than coffee—it was the taste of perseverance, sacrifice, and hope.

Now, I’m rolling forward into this next chapter, ready to meet more people, see more places, and build something that fuels not just mornings, but community.

The road ahead is wide open—and I’m ready.

About Chef Gio Ruiz
Gio Ruiz is a natural entertainer with a heart for people and a passion for creating memorable experiences. A true people person, Gio brings his love for community, music, and movement to every cup he serves. When he’s not behind the coffee trailer, you’ll likely find him enjoying live bands and vibrant local events. As a former bodybuilder, Gio understands the importance of balance—so Wake Up Café proudly offers healthy coffee options that fuel the body without sacrificing flavor. With every pour, Gio shares not just caffeine, but connection.